Max Life Insurance Co. Ltd. (“Max Life”/” Company”), today announced the launch of the ‘Max Life Insurance Family Run’ in Gurugram. The run will bring different generations together for a unique experience targeted at fitness and overall wellbeing. ‘Max Life Insurance Family Run’ aims to encourage people to pursue ‘mindful living’ through the mantra of ‘Be Fit, Be Protected, Be Happy, because for your family #YouAreTheDifference’. Through this event the Company will look to further strengthen its commitment towards making an active difference towards the health & wellness of people across India.
Scheduled to take place in Gurugram on 16th February, ‘Max Life Insurance’s Family Run’ will feature timed races under the ‘Max Life Fast Track 10KM and 5KM’ categories, while the marquee ‘Max Life Insurance Family Run’ will feature a 3km timed and non -timed run that will allow two members of a family to run together or opt to run as individuals. The initiative will also host a 5km Walkathon for senior citizens or families that would like to be a part of the celebration without having to run the entire route. Additionally, the Max Life Insurance Family Run will feature a special, with no registration charge, category for the Armed forces and uniformed services of India, called the “Rakshak Cup-10k” with a cash prize money of INR 50,000.
The Run will be flagged off by Mandira Bedi. Remarking on her association with Max Life Insurance’s ‘Family Run’, Mandira said, “Fitness is not a choice, it is an essential pillar that holds the key to a healthy and prosperous life. While health and fitness have often assumed low priority in our society, initiatives such as Max Life Insurance’s Family Run, are a step in the right direction. I’m happy to be a part of this endeavor and would urge all the people of Gurugram to participate in Max Life Insurance’s third edition of the family run.”
Commenting on the launch of ‘Max Life Insurance Family Run’, Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance said, “Max Life Insurance Family Run will encourage people to adopt a healthy habit of running, walking and staying active, while using it as an opportunity to bond with their loved ones. Persistence is imperative in any fitness regime just as it is in life insurance. A highlight of Mandira Bedi’s fitness regime is her persistence. Our association with her is aimed at enabling people to understand the importance of persistently saying yes to healthy life choices, because when it comes to living a holistic life, you are the difference. Additionally, this year, we want to take this message of living an active and healthy life across India by promoting citizen wellbeing across cities where similar runs will be hosted as part of sponsored events”.
Aimed at the entire family, the ‘Max Life Insurance Family Run’ categories will be under 5KM and the experience offered to a runner and their families will integrate fitness with fun.
“The idea of Max Life Insurance Family Run came about when we were looking to create an expression to bring alive the proposition of “You are the Difference”, anchored on three pillars – Fitness, Protection and Happiness. Given the fact that there are over 1400 registered running events in the country, it was important to break the clutter and hence the concept of partnering with select running events across the country, to host the family run category found resonance with all key stakeholders. Max Life Insurance Family Runs are our ode to the champions who work every day to make sure their families are protected and happy and allow them the chance to celebrate this together, on one Sunday at a premier running event in their city.” Said Namrata Parekh, Co-Founder and Director of Meraki Sport and Entertainment and Event Partner of ‘Max Life Insurance Family Run’.
The event shall also feature a fun and fitness activity arena for friends and family of participants with curated zones for music, food, dance and Zumba, hence promising a day of complete entertainment for the family.
Max Life Insurance Family Run, Gurugram registrations are now open and can be done by visiting – www.maxlifefamilyrun.com
