ICICI Bank is back with another surprise as always! This time in partnership with Mastercard to launch a ‘spend and win’ campaign that rewards customers for using their Mastercard credit and debit cards during the upcoming festive season.

Last Monday, I had the privilege to be a part of this event in Taj Lands End, Mumbai.  For the first time I saw the unveiling of the Australian Open trophy in India, amid the presence of Indian tennis stars Mahesh Bhupathi and Ankita Raina as well as sports enthusiasts. Also present on the occasion were the officials from Mastercard and ICICI Bank.

Indian tennis stars Mahesh Bhupathi and Ankita Raina during AceYourSpends campaign by ICICI Bank

It’s no secret that I am passionate about sports and particularly tennis. So you can imagine my delight when I learned about ‘AceYourSpends’. The more you spend, the more chance to win this once in a lifetime opportunity. The campaign christened as ‘AceYourSpends’ will reward the top 10 spenders on Mastercard credit and debit cards each, between October 1, 2018 to November 10, 2018 with an exclusive opportunity to win a 3 days, 2 nights trip to Melbourne to watch the ‘Australian Open 2019’, women’s and men’s Finals live, courtesy Mastercard.

Australian Open, one of the world’s major tennis championships (the first of the four annual Grand Slam events), held at the National Tennis Centre at Melbourne Park in Melbourne, Australia.

On the occasion, I had the privilege of speaking to Mr. Sudipta Roy, General Manager and Group Head – Unsecured lending, Cards & Payments Solutions, ICICI Bank and Mr. Vikas Varma, senior vice president, Account Management, South Asia, Mastercard about the concept behind this unique campaign that ICICI Bank and Mastercard have launched.

ICICI Bank partners with Mastercard to launch ‘AceYourSpends’, a festive season campaign for its cardholders

Sudipta Roy, said, “The concept behind this campaign is spends on the credit cards and debit cards during the festive season. It is typically a buying’s launch. We thought to do little more experiential for the customers and bring those priceless moments that money can’t buy. One of this access to Australian Open courtesy Mastercard. Mastercard is the partner of Australian Open. We are delighted to be the first bank to partner with Mastercard to offer our customers the unique opportunity to experience the thrill of watching the Australian Open 2019 Finals live in Melbourne. The association marks the efforts of the two iconic brands to bring forth compelling, world-class propositions and sporting experiences to the customers. We believe that the ‘AceYourSpends’ campaign is a compelling proposition for our customers to spend using our cards, during the upcoming festive season.”

Vikas Varma, said, “This is the first time ever worldwide, we’ve been able to unveil the trophy in India. Together with ICICI Bank we are launching a spends campaign. Tennis is one of the most followed sports in India and the Australian Open is a major global tennis event. We are elated to partner with ICICI Bank to offer Mastercard cardholders a priceless experience of witnessing the Australian Open live in Melbourne. Sports’ partnerships have proven to be a valuable strength for Mastercard to accelerate the adoption of digital payments and to engage with the consumers in a fun and relaxed environment.”

Important things why you’ll love ‘AceYourSpends’:

• The trip will provide a Priceless experience to the winners including a ‘meet and greet’ with the legends of tennis fraternity, dinner at the Melbourne Park and a premium category ticket to the Women’s and Men’s Final matches, which will be played on January 26 and 27, 2019, and many other exciting offerings.
• Additionally, the next 1000 top spenders each of ICICI Bank Mastercard credit & debit cards will receive a flat Rs 2000 cashback on spends made during the offer period. The customers need to spend minimum Rs 30,000 during the offer period to be eligible for this cashback.

Who can participate in ‘AceYourSpends’?

ICICI Bank Mastercard credit and debit cardholders can register for the campaign by giving a missed call on 08030636570. Further details about the campaign can be accessed here www.icicibank.com/offers/spend-win-campaign.page

Mastercard is the official payment partner of the Australian Open. The opportunity to witness the finals of the Australian Open is an invaluable experience. Traditionally known as the Happy Slam, the Australian Open is eagerly awaited by the tennis players and hard core fans alike. In its third year of sponsoring the Australian Open, Mastercard’s prime focus is on making it the happiest slam till date.

The campaign is a part of the new initiatives undertaken by ICICI Bank to bring forth compelling propositions for its customers. This includes an extensive range of credit and debit cards in association with global brands. The Bank has taken the lead to introduce contactless cards using the Host Card Emulation (HCE) technology that allows cards to be stored electronically in the bank’s mobile app. Therefore, the customers can easily make payments at physical stores using their mobile phones. The Bank is also the first to launch instant pre-approved online credit card for its customers, which can be used immediately to transact online.

Take a break from the traditional activities, use your ICICI Bank Mastercard credit cards and debit cards during the Navratri and Diwali season and win a chance for a lifetime experience at Australian Open!

Tags: AceYourSpends, Australian Open, Campaign, Grand Slam, ICICI Bank, MasterCard